Salvation Army Sees Spikes in Giving as Storm Devastation Sinks In

Aid organizations are finding multiple ways to draw in donations in the wake of the massive storm--even as some struggle to dig out of the destruction themselves.

Unplugged residents in the still-powerless parts of lower Manhattan may not know it yet, but charities around the country are reeling in donations to help them, along with the millions of others up and down the East Coast who are suffering the aftereffects of Superstorm Sandy. Other relief agencies have also seen spikes in donations since Monday's storm. As of Friday afternoon, the Salvation Army had received slightly less than $2 million in Sandy-related donations, including $1.77 million online, $45,820 through text donations (like the Red Cross, $10 per text), and $122,000 through its 800 number. In New Jersey, the Salvation Army has provided more than 32,000 meals, 27,000 snacks, and 27,000 bottles of water. [...]

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